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Curls will be poppin' starting June 6th, noon - 2 p.m. CDT. Curls will be poppin’ starting June 6th, noon – 2 p.m. CDT.

DALLAS, TX — A new voice is entering the media space and will add to the beauty conversation what has been missing until now. For those who stay up on beauty and hair care developments, it’s not a surprise to say that there has been a shift in the way that Afro-textured hair women are wearing their hair. This shift includes rejecting the chemical treatments that have sustained many companies in the beauty industry for more than 40 years. Instead of another form of treatment taking its place, like keratin treatments as an example, what has displaced the behemoth relaxer has been overall acceptance of one’s natural hair texture.

In the five years that it’s moved from a mainstream anomaly to trend to movement, naturals the world over have been happily congregating in Facebook groups, religiously studying YouTube videos…

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